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Peanut was attracting active users at £4 CPA
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We researched their target market as well as competitors, and spent time checking out where moms are likely to hang out online and what they’re into.
We then helped Peanut create videos, images, and gifs that would appeal to those Moms and get them to sign up for the app.
- Testimonial ads (From the app store / google play).
- Ads using influencers that “Launched” the app e.g. Lindy Klim, Jules Sebastian, Talitha Cummins, Laura Csortan, and Amber Sherlock in australia e.g. https://womenlovetech.com/the-peanut-app-the-tinder-for-moms-is-here-in-australia/
- Show us how you use peanut (get users to show us how they use peanut in their day to day lives).
- Explaining what the app does, benefit driven copy rather than feature driven copy.
Michelle, Co-Founder and CEO of Peanut
Due in part to the results of our campaign management and strategic advisement, Peanut has been able to secure series X funding.
Peanut continues to work with us, due to our reliable results, as CPAs** continue to stay low, we’ve expanded the channels to include Apple and Google ads, and we’re currently exploring other channels to work together.
If Peanut had a revenue model, we would have scaled the company. However, as they did not have one, our focus has been keeping CPAs low – which is exactly what the company needed to attract additional funding.
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