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Starting Situation
Although Wonder.bly had an awesome custom book product, at the time they were left high and dry by their previous marketing team… and it looked like they wouldn’t be able to hit their quarterly goal of getting 1 million books sold.
Because a team member in Wonder.bly knew us from our work at Simba Sleep, they got in touch with us and asked if we’d be able to help them hit those numbers within a short time frame.

Results
Within 6 weeks, we were able to surpass their goal and hit a record sales number for them at the time – 1.2 million books sold – using a combination of media buying on Facebook and strategic video and visual ads.
We also helped generate some considerable momentum for the coming year, with strategic online and TV ads, as well as help clean up their backend to improve ongoing growth.

- Clean-up & re-launch:
We took an inventory of all non-performing campaigns, cleaned them out, and relaunched newly optimized campaigns.
- Cut CPAs in half
- Optimized Internal Team
- Helped launch a creative campaign:
- Created a ‘precision targeting’ blueprint for their company:
- Increased sales through ad optimization:
- Found a way to increase remarketing results
- Made Processes More Efficient To Save Time:
- Hyper-Vigilant Optimization and Segmentation:
- Weekly Reporting across all marketing channels
- Instagram + Pinterests:
- Helped increase the effectiveness of the accounts
- Tuned in to their target customers buying behavior:
- Increased daily spend by over 2.5x:
Joshua and his team worked with us at Wonderbly for over 6 months and delivered tons of value.
They’re a team of diligent and methodical growth hackers with vast experience in every possible performance and acquisition channel.
Josh himself is detailed and tenacious and obsessed with growth and optimisation.
Not only have they helped us diversify our channels and grow, they educated and mentored the team and made everyone more operationally disciplined.
Even though they worked remotely (like, very remotely) they were always super responsive – the guy just never sleeps!


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