To build a successful online mattress-in-a-box biz from the ground up
£1 Mil in starting seed money, and two passionate founders
Scaled the company from £0 to £33 Million in profitable revenue in 18 months
£0 to £33M
in 18 MONTHS
Penetrate international markets and increase growth trajectory
Left high and dry by their previous marketing team, looked like they wouldn’t be able to hit their quarterly goal
Surpassed their goal to sell 1 million books by selling 1.2 million books
400% in MONTH 1
Spend less per customer while making more sales AND netting a profit
Growth wasn’t happening fast enough to hit their quarterly goals
Increased purchases by 404%, increased ROAS by 105%, and reduced CPA by 37% – all within the first month.
of CPA COST
Gain more daily active users that were mums.
Unstable user growth, needed to add active mum users.
Developed and implemented a sustainable model to get mums for £2 per download, which helped attract new Investor funding
200% RETURN in JUST 6 WEEKS
Gain more marketshare and hit six figures in revenue or more per month
Hit a plateau spending less than $30,000 per month in revenue.
Scaled from $30,000 per month to a profitable $200,000 per month in just 6 weeks