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Performance Blog
Why I Rebuilt My Mental Relationship Towards Goals (And Maybe You Should Too)
If you had a chance to start over, would you still work towards the same goals you’ve set and achieved so far? Find out how this “simple” question got Josh Bretag (CEO of Cubatica) to completely rebuild the mental models he had around setting goals – and why maybe you should do the same too.
3 Things You Must Check BEFORE You Hire A Performance Marketing Team (and 3 Other Things to Look Out for)
Did you know it’s possible to LOSE money even if you hire the world’s best performance marketing team? No, it’s not because of yet another Facebook algorithm change… but because your business hasn’t checked all the boxes needed for a performance team to perform their magic. Find out if your business is ready to hire a performance marketing team in this article.
How to Create Great Ads (that won’t piss Facebook off)
Creating Facebook ads nowadays is like walking on eggshells. We’ve got to be VERY careful of what we say in case we piss off the o’ mighty Facebook… And get our ads – or worse, our account – banned before we can even begin to figure out why. But all is not lost. In fact, over our years of experience we’ve found that it’s entirely possible to please both Facebook compliance gatekeepers AND the conversion gods… And you’ll discover how…
Agency vs In-house: What’s Right for You?
“Should I hire an agency or in-house staff?” That’s the million-dollar question a business owner had when he approached us recently to explore how he can really get his performance marketing going and scale his business… And our reply WASN’T an automatic “Hire an agency, of course!” See, not only are we straight shooters who don’t take on clients unless we’re very sure we can hit a homerun for them… There are also cases when hiring in-house staff would be…
How can your business WIN paid advertising?
Not a single day goes by without a new “hack” or “tip” when it comes to paid advertising… Leaving many business owners feeling confused and overwhelmed. This explains why we’ve had a lot of them come to us for a big picture view of timeless principles to keep in mind when buying traffic… And these are the 3 Golden Rules we always tell them to abide by: 1️⃣ Those who can pay more to acquire a customer, WIN. Say you…
POCO: Entering a New Era Of Marketing – Part 1
Foreword On Entering a new Digital era As a digital marketing and performance agency, we have a front row seat to a variety of businesses and how they’ve been impacted by trends over the last 7 years. One of our main skill sets is our ability to know what people are buying, how to attract them to buy, and why they buy what they buy. The new wave of Covid-19 has thrown the entire world on its head. We’ve observed some of…
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