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Performance Blog

20 Things I Wish I Had Known Before Starting My 7 Figure Agency

20 Things I Wish I Had Known Before Starting My 7 Figure Agency

Owning a Digital Marketing Agency is like finding parking at Trader Joes.  Some days, you rock up and everything falls into place – other days, it’s essentially like stepping into a scene from Mad Max. Like with most other things in life, we must be willing to adapt and transform. Without adaptation, we run the risk of being left behind with all the other stubborn marketers who are quietly mumbling to themselves, “but this is the way we’ve ALWAYS done

How We Propelled This Startup to Selling Out Beyond Demand

How We Propelled This Startup to Selling Out Beyond Demand

Providing Hungry Australians with Tasty Treats Singapore is a pretty great place to live. Australians seem to think so, since there are 20 thousand of them expatriated from down under to the island city. The only luxury they’re missing? Delicious food reminiscent of their home. Australian fare is quite tough to find – and when it’s there, it’s not quite like these expats remember it. And it’s not cheap. The Cornerstore’s mission is to connect these hungry Australian expats with

How Do I Transform Struggling Facebook Ad Campaigns Into Profitable Revenue Machines?

How Do I Transform Struggling Facebook Ad Campaigns Into Profitable Revenue Machines?

Toilet products are not what you normally think of as examples of brilliant marketing. People in need of such products usually want to keep it a secret, and rarely celebrate any of their acts surrounding pooping. Not so for Squatty Potty. Far from the subtle hints typical of health industry marketing, Squatty Potty has gone for a direct, humorous, and somewhat surreal approach. The Squatty Potty brand is bold, brilliant and unapologetic. Rarely in marketing has the word ‘colon’ appeared

$2.2 Million Revenue In 3 Days … How?

$2.2 Million Revenue In 3 Days … How?

This is a strategy to increase lifetime customer value that we tried recently with one of my clients. This was a pretty cool test, because not only did we hit about 2 million in rev in sales (with 70% profitability), but many of the customers we were targeting were actually FORMER CANCELED MEMBERS. Meaning, a good number of these new customers were formerly cold leads that had stopped paying us for the monthly membership, that then turned around and paid

How Squatty Potty Bootstrapped Their Way to Marketing Legend

How Squatty Potty Bootstrapped Their Way to Marketing Legend

Toilet products are not what you normally think of as examples of brilliant marketing. People in need of such products usually want to keep it a secret, and rarely celebrate any of their acts surrounding pooping. Not so for Squatty Potty. Far from the subtle hints typical of health industry marketing, Squatty Potty has gone for a direct, humorous, and somewhat surreal approach. The Squatty Potty brand is bold, brilliant and unapologetic. Rarely in marketing has the word ‘colon’ appeared

How to apply powerful triggers to boost your Facebook ads

How to apply powerful triggers to boost your Facebook ads

Catching your customers’ attention on a crowded platform like Facebook can be tough. With Facebook’s organic reach declining, most businesses have had no choice but to use Facebook ads to reach new customers. But what makes an ad work well for your business as opposed to being a money pit? How do you stand out in a crowded space and speak to your desired audience, having caught their attention?   The following research studies provide clues to what works well.

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