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Performance Blog

The 10 Growth Hacking Tools You Aren’t Using but Should in 2018

The 10 Growth Hacking Tools You Aren’t Using but Should in 2018

Small business owners have their work cut out for them. The fact that they’re “small” means that they are likely working on a limited budget. And if their intention is to overthrow and overtake bigger companies overnight, then they have another thing coming to them. Catching up with the curve in your market can seem difficult because established brands have already dominated the scene for years, not to mention the wealth of resources they accumulated throughout the years.  Rather than

Eight Emails That Will Increase Your Email Marketing Revenue

Eight Emails That Will Increase Your Email Marketing Revenue

Email marketing has been king in terms of ROI for a few years now, raking in a median ROI of 122% in 2016, and chances are that will be even higher once the 2017 numbers are in. The number of email users worldwide is expected to be nearly 2.9 billion by 2019. This means the reach of email marketing is only going to get bigger. However, in order to get that sort of crazy ROI from email marketing, your email

How Dollar Shave Club soared to a $140 million marketing budget in just five years

How Dollar Shave Club soared to a $140 million marketing budget in just five years

  The most successful marketing campaigns don’t just tip toe into the marketplace.  They’re built to shake industries up, to grab eyeballs, and roar their message across platforms. Dollar Shave Club has become legend in marketing and startup history for doing just that with their innovative approach to growth marketing. They startled a skeptical business world by disrupting the men’s grooming industry. Now, many other startups turn to Dollar Shave Club for entrepreneurial inspiration. DSC shows other startups how to

The Art of Using Video to Increase Conversions

The Art of Using Video to Increase Conversions

Looking for ways to boost your conversion rates in 2018? Video marketing is the solution you’ve been searching for. While content is a prominent feature in nearly every marketing strategy, brands had to really kick their content into high gear in 2017 in order to stand out. Marketers have had to find new and innovative ways to attract and engage with their online audiences and video marketing is one tactic that many brands adopted in 2017, a trend that is

Simplify These Five Areas of Your Website for More Sales

Simplify These Five Areas of Your Website for More Sales

When it comes to website optimization, giving customers too many choices may be hurting your conversion rates. On the surface, this may seem illogical, but here’s the science. In 1999, two researchers set out to discover if more options really were better for sales. They set up a booth and offered taste tests at a local grocery store, where customers could taste jams. In one test, they offered customers twenty-four different jams to taste. In the other, they offered customers

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